Laerke gives her thoughts on Fashion Icons
The word fashion icon is used frequently. A lot of fashionistas have great style, but fashion starlets come and go and one replaces the other. It’s an eternal wheel, and my opinion is that nearly none of them lasts long enough to become an icon, though few outfits become iconic. I often find that what I aspire to it’s something with a somewhat eternal style to it, like the creations by the designer Azzedine Alaïa. He’s existed under the radar for many years, but his flirtatious, feminine and figure hugging creations have proven lasting and become iconic among actors, musicians, models and other designers.
My inspiration is often found in great editorials in magazines, or in advertisement campaigns. I adore a beautiful photo. If a brand has a great catalogue I immediately want to copy the style of the models in it. Whether one likes the bohemian style or not, the brand Noa Noa always manages to inspire me with their catalogues. Even if my style is much less bobo, I get inspired by the feeling created by the locations Noa Noa use for their shoots, the mix of the Scandinavian colours in their garments, and the fact that their garments are easy to both dress up and down. I love when a pair of casual chinos is paired with a really chic blazer, or a pair of converse sneaks are paired with a super feminine flirtatious skirt. This is also one of the things that inspire me working at jones+jones. The way that it’s not just pretty dresses suited for high heals, but also with a denim jacket and a pair of flats or bilker boots. I love contrasts.
I often also find my inspiration in places, and I always think in film locations whenever I find myself in a great visual set-up. Being out and about is important to me. Sometimes my inspiration is triggered by watching something in a gallery, by doing people watching from a Parisian street cafés, or when having to dress up for a special event. Sometimes the inspiration is found in the most peculiar places, like when I went to a classical concert in one of Paris’ great theatres a couple of weeks ago. All the singers were wearing black outfits, but one of them had red shoes on. It gave her performance such an edge of personality and lifted her performance so much that when I had to replace a pair of my old shoes, I instantly went out to buy a pair of red ones
We all have different periods of our life where we’re inspired or drawn to something specific. I’m in my silk period. Anything silk and I’m drawn to it. I love the designer duo Baum & Pherdgarten because they work a lot around the materials they find and get inspired by the fabric itself to make their creations, which are often made of wool and silk blends. Obviously inspiration also depends on where one lives. I got totally hooked on Louis Vuitton’s Cruise campaign with Arizona Muse from last year, which is shot in Paris. It captures the eternal Parisian style to perfection, and aspires to the imagination of the chic life in Paris. I just love the photo where she’s standing with the scooter helmet – so cool and chic – as well as the photo where she’s sitting in a street café. It inspires me to casually dress up – even on a rainy November day in Paris.
Love j+j x