For the next few weeks we’re giving you an exclusive insight into the jones + jones team who work behind the scenes at our HQ. This week meet Lena our Senior Designer…
Introduce yourself and tell us what you do at jones + jones?
My name is Lena and I work as the Senior Designer here at jones + jones and I manage the design/pattern cutting team. I develop the collections from the very beginning which means trend forecasting and sourcing fabric and trims. I draw the sketches, draft the patterns and check the samples that come back from the factory.
How did you land a job at jones + jones and when did you join the team?
When I moved to London I was keen to work with a designer label, I discovered the brand and I really liked the feminine and edgy style so I applied for a design position and was successful. It’s been nearly two years now that I have been working with jones + jones.
What advice would you give someone wanting to get into your role?
I would say to them that they must be passionate about design as a fashion job isn’t just red carpet glamour. To be a designer you must have a creative mind and know how to translate your sketches into a real garment. You need to show strong knowledge of pattern cutting and garment construction.
What has been your most memorable moment at jones + jones so far?
My most memorable moment would be when I worked on my first collection for jones + jones and saw the photos from the shoot that were taken in Paris. It was an amazing reward to see the dresses worn by models in such a romantic city!
What is your favourite part of your job?
My favourite part is the creation stage. I love researching trends, looking for inspiration and drawing silhouettes.
Favourite jones + jones item?
My favourite dress is the Nita Dress from our AW12 collection. I like the deep V at the front and back. I also love the flower details at the bottom; very feminine and delicate. We have just launched the new SS13 collection and I can tell you that there will be some amazing dresses coming in over the next few months but for now I like the freshness of the Claire Dress in both Mint and Peach.
Who is your style icon?
I would say Vanessa Paradis for her “Boho-chic’ style. She has a very good eye for vintage and knows how to dress with personality. Always so chic and natural!
Check back next week to meet another member of the jones + jones team and to find out more about what goes on behind the scenes here at jones + jones HQ!
With love, jones + jones team x