100 Years of Fashion


The only way to truly earn you’re fashion credentials is by knowing your facts and the history behind it!  We’re going to go through the last 100 years of fashion and see how its has evolved into todays style!

100 Years of Fashion


The 1920s were heavily influenced by Paris after the First World War, with woman becoming more empowered with the ability to vote. Prosperity was on the rise as prohibition took over. Modern art, music and talking movies were the ‘in thing’. This era also seen the birth of sportswear. People adopted daring looks to match they’re attitudes, with both sexes smoking and having short hair cuts. Dancing was all the range, and illegal parties were alcohol was flowing was where you had to be if you were an anyone. The fashion trends of this era were chemise dresses, cloche hats and very much costume looks. The designers that have stood the test of time from the 1920s are of course Coco Chanel, Jeanne Lanvin and Norman Hartnell.

1920s Fashion


The 1930s was the era of The Great Depression with vast unemployment and a very bad economy. Hollywood stars were a huge influence on the public with their image and styling.  Big bands and swing music was huge. The main trends throughout this time were soft looks with light fabrics, long hems, big hats, fox fur-collared coats and platform shoes. All clothing was being over exaggerated and was big and bold! The designers of the time included Elsa Schiaparelli, Vera Maxwell and Mainbocher.

1930s Fashion


The 1940s was engulfed by World War Two and government restrictions. Shortage of materials meant that fashion was restricted but there was a large emergence of American designers. Sinatra and Crosby filled the airwaves. A lot of women took over men’s jobs along with becoming pin up girls. Manish tailored suits, peplum jackets and knee-length straight skirts filled women’s wardrobes. Christian Dior, Cristobal Balenciaga and Nina Ricci were the designers of this era.

1940s Fashion


The 1950s was famous for the huge ‘Baby Boom’ after the war with an increase in income and bigger families many people moved out to the suburbs. The Korean war was at large during this time. Rock ‘n’ Roll was born and transformed not only fashion but the world. The sportswear look advanced as more people had increased time for sports and recreation. Sweater sets and capri pants were seen on everyone either male or female, with a rise in androgynous clothing. The Ivy League look took over among the men of the world with button down shirts, skinny ties and grey flannel suits! The designers of this era, who are still making a name for themselves now, are Hubert de Givenchy, Yves Saint Laurent, Gucci and Missoni.1950s Fashion


The 1960s saw the start of the fashion revolution with the rise of shopping centres and boutiques. New technology allowed for stretch fabrics to be produced creating more options for customers. Designer names were a must have. The Vietnam War started the antiwar movement which influenced music and fashion. Woodstock was huge for spreading peace and love which influenced the ‘hippy’ fashion. London hugely influenced the world of fashion during the 60s with The Beatles, Twiggy and Mods. There was a new sexual freedom and people could experiment with fashion. Drug experimentation filled every country with people seeking their identities and new values. The 1960s was the age of the mini skirt, jeans and knits. Long hair and wigs were seen on all sexes as a chance to rebel against the norm. The designers of this era were Mary Quant, Emilio Pucci, Valentino and Emanuel Ungaro.

1970s Fashion


The 1970s saw the end of the Vietnam War and a stabilising in the economy. Equal rights for woman were huge with a lot of women working outside the home, which influenced their clothing to become a lot more androgynous. Consumerism took over as more families now had two incomes coming into the one household. Disco dancing and clubs was the new past time, with bell bottoms and hot pants filling the floors. Men were also seen in leisure suits. A romantic time also took over the 70s were clothing was much more light and beautiful. The designers that shone throughout the 70s were Calvin Klein, Vivienne Westwood, Zandra Rhodes, Giorgio Armani and Oscar de la Renta.

1970s Fashion


The 1980s saw another ‘Baby Boom’ and a computer explosion. Music videos were born along with MTV. The movies that inspired millions were Fame and Flashdance, this in turn inspired the fashion of the decade. London once again became a huge influence around the world with Punk, Boy george and Culture Club. Michael Jackson also wowed as a youth hero. Graffiti actually became art and cause a lot of controversy. Androgynous clothing was taking over along with punk hairdos and torn clothes. Hats returned for everyone with backpacks and trainers worn everyday. To juxtapose these tailored suits and classic dressing came back too. Designers were in abundance in the 80s with, Donna Karen, Christian Lacroix, Gianni Versace, Tommy Hilfiger, Issay Miyake, Michael Kors, Karl Lagerfeld and Jean-Paul Gaultier.

1980s Fashion


The 90s was over run with technology and the hype for the millennium. Sex and The City became the most watched television amongst women all over the world influencing their dress sense massively. Companies became worldwide spreading themselves as far as they could. The rise of vintage and retro fashion inspired hundreds of people to start shopping in charity shops. It was the decade of supermodels were they were more famous than celebrities. Grunge was huge due to the likes of Nirvana. Image and branding were more important than style. The designers of this era included Marc Jacobs, John Galliano, Vera Wang, Prada, Alexander McQueen, Tom Ford and Dolce & Gabbana.

1990s Fashion


The 00s saw the expansion of communication technology take over the world. Fashion is a mix of colour, texture and pattern. Old trends have been revitalised such as crop tops, baggy jeans and full skirts. Haute Couture’s influence is dwindling. Retro and vintage clothing is huge with people able to mix old and new looks into one. Women and men now have the advantage of styling themselves exactly how they want without fear of judgement or backlash. Androgyny is continuing to be huge with many people sharing close between their partners. The uprising of the blogger has also ensured that anyone can become a fashion icon. Designers of this era include Zac Posen, Christopher Kane, Stella McCartney and Viktor & Rolf.

2000s Fashion

What was your favourite era????

Love j+j x

Happy Birthday Kate!

Lucky Kate Middleton has married a Prince and become a style icon in the same year and last night, on the eve of her 30th birthday, she continued to impress us by wearing a gorgeous Alice Temperley floor length gown!…

Accessorised with her engagement ring, a silver bracelet and black velvet clutch bag, her style was elegant and feminine with a touch of glamour!

There are so many stunning outfits Kate has worn over the last 12 months and here are a few of our favourites!…

The Wedding Dress designed by Sarah Burton at Alexander McQueen

A Reiss Dress and Joseph Jacket worn to the races at Epsom


A Temperley London dress worn to Wimbledon

A S/S 2012 Erdem Dress in Canada

A Catherine Walker Dress in Canada

A Joseph Dress in Canada

An Alexander McQueen Dress in Canada

A Roksanda Ilincic Dress in California

A Whistles outfit in California

From cream pleats, to black or navy floral lace, pencil to tiered skirts and fitted waists Kate’s style is modern, sophisticated and feminine.

We love Kate’s style and you can find many of her favourite design features on the jones + jones website from cream pleats here and here, gorgeous black floral lace here and here and of course we love nipped-in waists at jones + jones!

We hope Kate has a very Happy Birthday and we can’t wait to see more of her gorgeous outfits this year!

With love, jones + jones x

Images courtesy of various sources