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Love j+j x

Liberty of London

For years now we have had a close relationship with Liberty of London as we love to work alongside British brands. Their fabrics are absolutely beautiful and we think they work perfectly with our designs. We wanted to share with you the history of Liberty and why we love them so much…


Liberty is one of the last great emporiums for innovative and eclectic design. Situated in the heart of London since 1875, it remains to this day the destination of choice for the savvy and sophisticated shopper.

At Liberty, a rich heritage combines with the cutting edge and avant-garde, making each visit a voyage of discovery and excitement. They hope to inspire and delight you by carefully selecting and offering beautiful and luxurious products. They welcome you into their eccentric, indulgent and utterly charming world, and invite you to get truly lost in Liberty.

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‘Since 1875, Liberty has been synonymous with luxury and great design. Arthur Liberty’s intuitive vision and pioneering spirit led him to travel the world looking for individual pieces to inspire and excite his discerning clientele. Liberty is not just a name above the door, it’s Arthur Liberty’s legacy, which stands for integrity, value, quality and above all beautifully designed product. This vision and spirit continues today within the iconic Tudor building. 

Arthur Lasenby Liberty was born in Chesham, Buckinghamshire in 1843. He was employed at Messrs Farmer and Rogers in Regent Street in 1862, the year of the International Exhibition at Kensington in London. By 1874, inspired by his 10 years of service, Arthur then decided to start a business of his own, believing that he could change the look of home wares and fashion. 

With a £2000 loan from his future father-in-law, Arthur Liberty took on the lease of half a shop at 218a Regent Street with only three staff. 

The shop opened in 1875 selling ornaments, fabric and objets d’art from Japan and the East. Within eighteen months Arthur Liberty had repaid the loan and acquired the second half of 218 Regent Street. As the business grew, neighbouring properties were bought and added. 

In 1885, 142-4 Regent Street was acquired and housed the ever-increasing demand for carpets and furniture. The basement was called the “Eastern Bazaar” home to all things described as “decorative furnishing objects”. He named the property Chesham House after the place in which he grew up. The store became the most fashionable place to shop in London and iconic Liberty fabrics were used for both clothing and furnishings. Its clientele was exotic and included famous members of the Pre-Raphaelite movement. 

In 1884 Liberty introduced the costume department into the Regent Street store, under the directorship of Edward William Godwin(1833-86). Godwin was a distinguished architect who believed in all aspects of art. He was a founder member of the Costume Society in 1882. His vision mirrored that of Arthur Liberty and they created in-house apparel to challenge the fashions of Paris. 

In the 1890s Arthur Lasenby Liberty built strong relationships with many leading English designers. Many of these designers were key figures in the Arts and Crafts and Art Nouveau movements and Arthur Liberty was instrumental in the development of Art Nouveau through his encouragement of such designers. The store became one of the most prestigious in London.

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The magnificent Tudor building was built so that trading could continue while renovations were being completed on the other premises and in 1924 this incredible icon was constructed from the timbers of two ships: HMS Impregnable and HMS Hindustan. The frontage at Great Marlborough Street is the same length as the Hindustan. 

The wonderful emporium was designed by Edwin T. Hall and his son Edwin S. Hall. They designed the Tudor building at the height of the 1920s fashion for Tudor revival. The shop was engineered around three light wells that formed the main focus of the building. Arthur Liberty wanted to create the feeling that you were walking around your own home when you came to his store, so each of these wells was surrounded by smaller rooms to create a homely feel. Many of the rooms had fireplaces and some still exist today. The wells created a wonderful environment in which to drape exotic rugs and quilts, whilst the smaller rooms allowed the display of smaller items. 

Sadly, Arthur Lasenby Liberty, died in 1917, seven years before the completion of his magnificent shops.

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Liberty, in the 1950s, continued its tradition for fashionable and eclectic design. All departments in the shop had a collection of both contemporary and traditional designs. New up and coming designers were promoted and often included those still reflecting the Liberty passion for handcrafted work. 

The 1960s brought about the passion for fashion. Extravagance and luxury were fundamental in the look for both men and women and Eastern influences once again were the inspiration for society. Art Nouveau became fashionable and Liberty adapted the furnishing designs from its archive. 

In 1975 Liberty celebrated its centenary. This was heralded by a major exhibition at the Victoria and Albert Museum. 

Today Liberty is the leading destination store in London, a wonderful emporium where the latest fashions sit alongside design classics.’

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Love j+j x

Anna Williamson LOVES jones+jones!!

Did you see Anna Williamson looking absolutely beautiful in our Carly Liberty and Turquoise Vicky dresses?!?!

Anna Williamson


She’s best known as a Nickelodeon and CiTV presenter, Daybreak correspondent and entertainment reporter for Digital Spy. She is regularly seen on the red carpet either interviewing celebrities or attending premieres!!

Anna Williamson 1


She loves her jones+jones wardrobe so if you need any styling tips watch out for Anna!!!

You can follow her on twitter: @annawilliamsTV and watch out for more jones+jones dress on here blog!!

Love j+j x




Here at j+j we’ve decided to put a guide to the weekend up every Thursday so that you always have somewhere to wear your beautiful jones+jones dress to. After all its just the worst when your all dressed up with nowhere to go!  You can find this edit every week on our blog, Facebook and Twitter. Watch out for the Hashtag #PerfectPlans every week!

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Friday’s going to be cocktails all round! 

If you can’t wait for the Friday Feeling, follow us girls at j+j HQ. After work on a Friday we all love to leave the office, slip into our jones+jones dresses grab a pair of heels and head out for some cocktails! In our eyes there is no better way to start the weekend than getting dressed up and having fun with your girls!

We’ve chosen a few of our favourite cocktail bars in London and selected the perfect dress for your friday night below:




Saturday’s a beach day! Summer in the city!

Feeling jealous of everyone jetting away? Well don’t you worry now. All summer you can rest upon the shores of Camden beach and enjoy the sea side vintage amusements and barbecue grub!

Visit it this saturday, situated in NW1.


Sunday is all about Culture!

Stuck what to do on Sunday?! We think we’re going to head down to the V&A to see the latest ‘Club to Catwalk London Fashion in the 1980s” Exhibition. Through 85 outfits it showcases the bold and exciting new looks by the most experimental young designers of the decade, including Betty Jackson, Katharine Hamnett, Wendy Dagworthy and John Galliano. Tickets start from £5.70, which is a bargain for hours of entertainment. Why not put on a fancy dress, a pair of great wedges and go for afternoon tea before you pop along!!

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Whatever you decide to do this weekend make sure you’re taking lots of pics of you in your jones+jones dress and showing us!!

Love j+j x





As you know, we are in love with our new poppy liberty prints. A pattern is this summer’s top option for rocking a feminine frock. Where better than Jones and Jones to find your perfect mini cut, with a sexy but equally cute silhouette.THE STYLISTS GUIDE- 3 WAYS

Here are 5 summer tips to pair with your liberty green poppy Faith dress.

Pastel shades are great with lightweight summer dresses. If you have a bold print team your outfit with subtle pastel shades in your eyeshadow, lip colours and nails!


Step in to summer with some sturdy cloggs. A good wooden wedge is hot on trend for this season. They are unique, quirky and a perfect match for your jones and jones dress.

clogs new

Get in to action with a cropped army style military inspired green jacket for a laid back casual look to your fun floral Faith dress. Sunglasses are a must!

green poppy khaki

To complete a more sophisticated look why not take a dramatic approach to outerwear with an all white blazer. Whether you prefer a structured version or a looser cut, this time honoured staple is a summer winner!

new white blazer green poppy

The summer accessory to have. The straw bag ! This super cute shoulder accessory is very popular amongst many a celebrity and is on this years summer wish list. Its innocent and feminine, a lovely way to finish off any daytime outfit!


style guide

Love j+j x


Weekly outfit inspiration for all your fashion needs!

New and exclusive to our Jones and Jones blog readers. We are pleased to present you with our new stylist’s guide to your Jones and Jones wardrobe. We will be bringing to you each week new styles from our collection and inspiration for you to make the most out of your new Jones and Jones dresses. Here at Jones and Jones HQ, we believe there is always a way to wear your dress to any occasion or event whether it be a fancy affair or a casual dressed down get together. Wear your Jones and Jones dress ANYWHERE, ANYTIME! And here with the Stylists guide we will show you how!

poppy LIBERTY green for blog

This summer flowers have been adorning our heads in pretty wreaths and now they are proudly displayed on our unique, beautiful poppy prints from the new Liberty Collection by Jones and Jones. Come rain or shine, the new Liberty’s will give your day a face-lift!

Poppy liberty print red- blog

DAY TO NIGHT- STYLE TIP : If you’re heading out on a hot date in your new Red Poppy Liberty Prints  simply ditch the sunnies, swap your casual denim jacket for a cropped nude blazer, slip on some killer patent heels and add an oversized clutch! You  needn’t even take of your nail polish!

With Love



Love our Liberty Print Dresses!


libertydressblog3After selecting the gorgeous Liberty Tresco print, the design team got to work at designing two fabulous dresses, drawing inspiration from the botanical print and relating it back to our signature jones + jones style. For one design, the Carly dress, a combination of the Liberty print ‘Tana Lawn’ and luxurious black lace was used to create a daring style with a full lace back bodice and a deep-V front. The Tresco print splashes across the full circle skirt to create a fun summer dress.

As for our Natalie dress, a simple design enabled emphasis to be kept on the exciting print. The print was inspired by the Tresco Abbey Garden, a British island south of Cornwall, so the design team set to work on designing the perfect summer garden party dress. A subtle slash down the front and triangle mesh inserts at the waist allow a little amount of skin to be shown, whilst the full circle skirt keeps the design cute and feminine, perfect for those summer garden parties.

So if you want the Best of British for what is shaping up to be a very British Summer, look no further than our new Liberty collection. A fun and vibrant look that will brighten up any day!

with love jones + jones x

Be seen in green..

Green is the colour of the summer and here at jones + jones we can’t stop wearing the oh-so-flattering shade. Green was seen at many of the SS12 catwalks including Giorgio Armani and Elie Saab where shades ranged from bright lime green to deep emerald.


Many of our favourite celebrities have also been spotted in the hottest shade of the season. Holly Willoughby recently wore a flattering green lace dress to present TV show The Voice which made the most of her curvy figure while Gwyneth Paltrow wore a green embellished dress with a deep V at an awards ceremony earlier this year.

Our new jones + jones Julia and Vivenne dresses fit this trend perfectly and are guaranteed to make your friends green with envy whilst making sure you look simply gorgeous and on trend this summer. The dresses feature an open back with a delicate Liberty pansy print bringing tradition and high fashion together and are finished with a full skirt and net trimmed petticoat. Get yours on our website and selected Topshop stores now.

With love, jones + jones x

jones + jones at Cannes!

We had the great honour last week to be featured in a catwalk at the Carlton Beach in Cannes! The event was organised by Fashion TV and sponsored by Polish Excellent Night and featured many of our gorgeous S/S 2012 collection!

From oh-so-pretty in pink with floral Liberty prints, ginghams, lace and flirty full skirts…




To stunning summer dresses perfect to take you from the beach to the bar…

From the fabulous FROW to backstage bonding to the after party, jones + jones was spotted and lusted after all night!…

Check out the gorgeous styles featured on our website here and in our Flagship Boutique in Saint Tropez now!

With love, jones + jones x