St Tropez – The Fashion Hot Spot

We are big on Saint Tropez. Its France’s most glitzy destination,  the french riviera and we love this beautiful fashion hot spot. So we want to share it with you! .

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Brigitte Bardot in Saint-Tropez

Ahh, How perfect can a person look.Wasn’t she absolutley gorgeous. A huge idol and fashion icon from the 50’s & 60’s. Bardot was a former singer, actress and fashion model and St Tropez was most certainly her hang out.

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It all began with Brigitte Bardot and once St Tropez became her favourite beach haunt, following Bardot’s appearance in And God Created Woman, the town would never be the same again. She made it her home and still lives there!


The Celebs..

Home and first choice getaway to the rich and the famous, your never short of spotting a celeb upon the shores of St Tropez. Here are some regulars.. x

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jones+jones in Saint-Tropez

jones+jones and Saint-Tropoz are prefect for each other. They are truly in love and a match made in heaven. Whats the appeal?, Its been dubbed the playground of jettsetters, fashion models and millionaires. Whats not to like…


Its beautiful town and port is enough appeal, and a perfect setting for our jones+jones boutique and its appreciated by our french clientelle.

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As well as being  the perfect location for some of the best shopping available, the coastlines of St Tropez has been a beautiful back drop to some of our summer shoots and the harbour, bars and restaurants is thee place to flaunt and be seen in your new jones+jones frock…



Meet the jones + jones models…

Ever wondered what it is like to be a jones + jones model? Want to know more about the gorgeous girls who model for us? Meet Elle one of the jones + jones models, who won the chance to be one of our models and hasn’t looked back since!


Tell us about yourself? 

My name is Elle Paige, I am eighteen years old and I live in a little village in the South of Yorkshire. My house is surrounded by fields and a golf course! I am currently coming to the end of my A Levels. I am studying three subjects, Maths, Economics and ICT. I hope to go on to gain a joint degree in Mathematics and Economics. My interests include traveling into the cities (London being my favourite) and to other countries. I’m lucky that my modelling takes me to some really cool and quirky places.  When I have the time I enjoy cooking and and going to the gym.  I love, love, love shopping and I am always keeping my eye out for the next trends. I have a part time job in Topshop, which is great as it’s my favorite shop at the moment!

Tell us about the shoots you have been on with jones + jones?

I’ve had great fun on the jones + jones shoots with a fab team.  Locations have taken us from buzzing street scenes in the heart of London, out in the open in beautiful parks outside the city, rooftops in Paris, the coastline of St Tropez and more recently, magnificent Madeira.

Which was your favourite city you visited for a shoot and why?

I don’t even have to think about this one.  It’s Paris.  It’s the most beautiful and elegant city I have visited to date.  I love the fashion, the food, the buildings, the French accent…everything!  We also great fun shooting the jones + jones video walking down the front in St Tropez.  We stopped traffic and the crowds gathered to shoot us being filmed!


Out of all the photos taken of you which is your favourite?

I love interesting backgrounds/props.  Although the main focus of the shoot is to show off the dresses to their best, I just love the whole look of the background and the pose in this photo.  It has a real ‘model’ feel to it and I think it would look great in any glossy magazine.

What is your favourite jones + jones dress and why?

I love the Fabienne dress! It is so on trend with the fabric and style.  It’s surprisingly comfortable to wear and I get loads of compliments when I wear it.  I can change the colour of my shoes, bag and make-up and it feels like I have a different outfit on!

Elle in the Fabienne Dress

What is your favourite part about being a jones + jones model?

Well I adore wearing the outfits of course!  It might sound a bit clichéd but we really are like one big family when we get together.  I feel like the baby of the family and I get spoiled by the bosses!  I also like that we sometimes get to have a say in the overall look of the outfit/scene/pose.  Everyone just works so well together.

Who is your style icon?

I love the 80’s super model look of the gorgeous Cindy Crawford and Elle Macpherson.  I’d like to have a mixture of their natural beauty with curves in the right places and throw in a dash of Rihanna’s glam street fashion look.


Keep checking the blog to meet another jones + jones models soon and to find out more about what goes on behind the scenes on our amazing location photo shoots!

With love, jones + jones team x


Behind the scenes at jones + jones AW12 shoot!

The jones + jones team have been in sunny St Tropez shooting the images for our latest AW12 campaign and we are so excited we couldn’t wait to share some behind the scenes images with you all!! From couture lace to dazzling sequins our new collection has something for everyone!

Keep checking our website for the stunning new AW12 collection which will be launching later this week! You won’t want to miss out!!

With love, jones + jones team x



jones + jones on Elle Street Style!

jones + jones HQ were very excited to spot the jones + jones Border Laura Dress in taupe on Elle’s Street Style pages for Saint Tropez!…



We love Adrienne’s feminine, understated-chic outfit, styling her full-skirted jones + jones Border Laura Dress with a JO Denim Jacket and black accessories including a patent bow belt, gorgeous wedges from Zara and a stylish Paul and Joe leather bag…




Pop by our Flagship Boutique at 3 Place Celli in Saint Tropez to steal Adrienne’s stunning style with the jones + jones Border Laura Dress in taupe or find it on our website here!

There’s nothing more exciting for us than seeing how our amazing customers are styling their jones + jones outfits and if you’d like to share photos of you wearing jones + jones we’d love to see them! Please email any photos of you wearing jones + jones and your name to and we’ll share your photos in our Facebook Customer Photo Album!

With love, jones + jones x

Images courtesy of Elle

jones + jones at Cannes!

We had the great honour last week to be featured in a catwalk at the Carlton Beach in Cannes! The event was organised by Fashion TV and sponsored by Polish Excellent Night and featured many of our gorgeous S/S 2012 collection!

From oh-so-pretty in pink with floral Liberty prints, ginghams, lace and flirty full skirts…




To stunning summer dresses perfect to take you from the beach to the bar…

From the fabulous FROW to backstage bonding to the after party, jones + jones was spotted and lusted after all night!…

Check out the gorgeous styles featured on our website here and in our Flagship Boutique in Saint Tropez now!

With love, jones + jones x

EXCLUSIVE: 2012 High Summer Collection Launch At Our Flagship Saint Tropez Boutique!

We are extremely excited to announce that we have launched our stunning High Summer Collection at our oh-so-chic premier Boutique in the très glamour location of Saint Tropez!…


Think 44 square metres of fabulous and flirty full-skirted dresses, skirts and trench coats combined with luxurious hand-picked leather bags, belts and beautiful shoes, sparkling and summer-ready!…

Come and visit us at 3 Place Celli, browse our beautiful collections, try on our tantalising deep ‘V’ dresses and then head off to Le Papagayo and show off your shimmering summer skin!

For more information email

With love, jones + jones x