A/W 2011 Trend Report from our Vodafone London Fashion Weekend Competition Winner + Reporter Kim Long!

As you may know, we ran an amazing competition recently for one lucky winner to receive two tickets to attend Vodafone London Fashion Weekend and report back to us from the A/W 2011 trend catwalk with what’s hot for this season! Kim Long was our winner and here is her report complete with catwalk photos!…



Winter may well be on its way, but rather than worrying about dark mornings and rainy days, it’s time to start planning your new season wardrobe.

Showcasing the best new designs that we’ll all be begging to have in our wardrobes over the coming months, London Fashion Weekend pulled together the key looks of the season, with sharp lines and jewel colours dominating the collections.

Kick starting the show was Jaeger London with a selection of gorgeous English heritage designs with lush autumnal shades bringing a burst of burnt orange and fuchsia pink to catwalk.



Textures were a huge trend for the brand, with chunky oversized knitted jackets that look like they had been pulled straight from your granddads wardrobe teaming with the vivid shades for snuggly and stylish looks. Wide ribbon belts brought definition and femininity.



Eveningwear took a futuristic turn with the arrival of Bryce Aime’s collection and the vibrant hues of Osman Yousefzada.

Slim-fitting silhouettes were seen in the jackets, trousers and skirts of Aime, using the tones of a silent movie in strips, stripes and bars around waists and down leggings.



A touch of sci-fi came with dresses with huge sculptured shoulders and jackets with high winged collars that contrasted the fragile fabric with its structured form providing the level of detail that demonstrates why Rihanna has become such a firm fan of the designer.



Long lines were a key feature of the Osman’s selection, with wide-legged trousers touching the floor and skirts coming in two lengths, either completely covering the feet or falling just below the knee.



Sleek and chic were the key looks for the Rive Gauche catwalk. Taking inspiration for Yves Saint Laurent’s Le Smoking, the tailored trousers and fitted jackets were accessorised with tumbling necklaces and oversized sunglasses. Black ribbon was tied around the neck, bringing the timeless look up to date.



But the show was not just for the girls, as several men’s looks were paraded.

Dapper styles are definitely the order of the day for the autumn, with brown wide check suits taking the heritage trend through to men’s wear. Teamed with a matching waistcoat and dark grey shirt, the look combined bold colours with sophisticated lines.



The tuxedo was also brought up to date in a wet-look fabric and a pencil thin black tie. Winkle pickers and slicked down side parted hair brought designer dash.



This winter, keep sharp, think sleek and breeze through to the spring/summer season.


Thanks Kim! We hope you had a fantastic time and thank you for your indepth report + glam photos!

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