A/W 2011 Trend Report from our Vodafone London Fashion Weekend Competition Winner + Reporter Kim Long!

As you may know, we ran an amazing competition recently for one lucky winner to receive two tickets to attend Vodafone London Fashion Weekend and report back to us from the A/W 2011 trend catwalk with what’s hot for this season! Kim Long was our winner and here is her report complete with catwalk photos!…

 

 

Winter may well be on its way, but rather than worrying about dark mornings and rainy days, it’s time to start planning your new season wardrobe.

Showcasing the best new designs that we’ll all be begging to have in our wardrobes over the coming months, London Fashion Weekend pulled together the key looks of the season, with sharp lines and jewel colours dominating the collections.

Kick starting the show was Jaeger London with a selection of gorgeous English heritage designs with lush autumnal shades bringing a burst of burnt orange and fuchsia pink to catwalk.

 

 

Textures were a huge trend for the brand, with chunky oversized knitted jackets that look like they had been pulled straight from your granddads wardrobe teaming with the vivid shades for snuggly and stylish looks. Wide ribbon belts brought definition and femininity.

 

 

Eveningwear took a futuristic turn with the arrival of Bryce Aime’s collection and the vibrant hues of Osman Yousefzada.

Slim-fitting silhouettes were seen in the jackets, trousers and skirts of Aime, using the tones of a silent movie in strips, stripes and bars around waists and down leggings.

 

 

A touch of sci-fi came with dresses with huge sculptured shoulders and jackets with high winged collars that contrasted the fragile fabric with its structured form providing the level of detail that demonstrates why Rihanna has become such a firm fan of the designer.

 

 

Long lines were a key feature of the Osman’s selection, with wide-legged trousers touching the floor and skirts coming in two lengths, either completely covering the feet or falling just below the knee.

 

 

Sleek and chic were the key looks for the Rive Gauche catwalk. Taking inspiration for Yves Saint Laurent’s Le Smoking, the tailored trousers and fitted jackets were accessorised with tumbling necklaces and oversized sunglasses. Black ribbon was tied around the neck, bringing the timeless look up to date.

 

 

But the show was not just for the girls, as several men’s looks were paraded.

Dapper styles are definitely the order of the day for the autumn, with brown wide check suits taking the heritage trend through to men’s wear. Teamed with a matching waistcoat and dark grey shirt, the look combined bold colours with sophisticated lines.

 

 

The tuxedo was also brought up to date in a wet-look fabric and a pencil thin black tie. Winkle pickers and slicked down side parted hair brought designer dash.

 

 

This winter, keep sharp, think sleek and breeze through to the spring/summer season.

 

Thanks Kim! We hope you had a fantastic time and thank you for your indepth report + glam photos!

Pretty pleats at Prada!

Taking inspiration from 1950s America, Prada’s S/S 2012 collection combined vintage style prints of florals, cars and ferocious flames, with candy pastel colours and of course you couldn’t be inspired by 1950s Americana without including gorgeously feminine pleats…

From textured to printed, chiffon to leather and sheer to block colour patterns, pleats were big news at Prada for next season.

Get ahead of the trends now and channel your own modern take on 50′s style with any of our gorgeous pleated and flirty full-skirted dresses…

The jones + jones Border Laura Dress in fuchsia

The jones + jones Nessie Dress in Liberty grey floral print

The jones + jones Julia Dress in Liberty grey floral print

The jones + jones New Vivienne Dress in silver

The jones + jones New Vivienne Dress in black

The jones + jones Diana Dress in Liberty Autumnal Print

Check out our website here or any of our concessions in select Topshop stores for the above styles and many more including pleated skirts and hot for this season the Paris Trench Coats!

Images courtesy of Elle

WIN TWO TICKETS TO SEE KATY PERRY PERFORM AT THE O2 ARENA IN LONDON!

In the words of Katy Perry, we think all of our amazing customers are fireworks (cue the chorus of ‘Firework’, which has been stuck in the jones + jones office team’s heads over the last week!) and to show our appreciation, we are offering one lucky winner two tickets to see the gorgeous Katy Perry perform on her ‘California Dreams’ tour at the O2 Arena in London on Friday, October the 14th!

To enter, all you need to do is click here and enter your details + how you would style Katy Perry in jones + jones + the name of your favourite Katy Perry song and then press submit!

All T&Cs are available on the competition page here.

Good luck everyone!

With love, jones + jones xxx

jones + jones in Material Girl Magazine!

The jones + jones office were thrilled to find out we have been featured in the current edition of Material Girl Magazine! Featuring alongside brands such as Linda Farrow Vintage, Maison Martin Margiela, Paul Smith, Rag and Bone, Ashish and Burberry in a gorgeous eye-popping colour block photoshoot is the jones + jones Candy Skirt in orange!

Check out our stunning jones + jones Candy Skirt in orange worn with a yellow dress from Aqua…

If you fancy stealing their style, click here for the head-turning Candy Skirt in orange!

Photos courtesy of Material Girl Magazine

jones + jones on The X Factor!

Those of you who are eagle-eyed may have spotted not just one but two jones + jones styles on this weekend’s X Factor programmes!

Our best selling style of all time, the stunning  jones + jones Pleated Lace Vivienne Dress in cream featured on a girl group on Saturday…



Meanwhile one of talented girls who had got through to the final stage of bootcamp wore the gorgeous limited edition jones + jones Julia Dress in Liberty grey floral print

 

The jones + jones Julia Dress in Liberty grey floral print

You can find both of these X Factor contestant favourites on our website…click here for the oh-so-pretty Julia Dress in Liberty grey floral print and click here for the head turning Pleated Lace Vivienne Dress in cream!

 

 

Celebrity Style: Necklines

Sophisticated high necklines and halter neck straps have been the neckline du jour on gorgeous evening outfits as worn by the most stylish celebrities on the red carpets recently…

Kate Bosworth

Gwyneth Paltrow

Lea Michele

Sarah Jessica Parker

Follow this trend and look ultra-glam for your next evening out with the jones + jones Princess Dress in black

The jones + jones Princess Dress in black

Oh-so-chic rectangular sequins flow from the high neckline and halter straps to the wide curve-enhancing waistband…

The jones + jones Princess Dress in black

…while the soft pleated skirt adds even more femininity to this elegant empire line dress.

Check out our website here for more red carpet worthy outfits!

 

Celebrity images courtesy of instyle

jones + jones and fashionistacentral.com competition!

We have just launched an amazing new competition in collaboration with www.fashionistacentral.com, which  is open to any student who is currently enrolled at the University of Arts London and who is a member of fashionistacentral.com. This incredible competition is offering one fashion student at the University of Arts London, a one-off chance to have their own original design included in the jones + jones A/W 2011 collection as well as a cash prize of £150.00!

The New Vivienne Dress in silver from our A/W 2011 collection

Student applicants are invited to design the perfect going-out dress which needs to submitted to us by November the 2nd 2011. Our expert in-house design team in Mayfair will then look at all submissions and select a winning design which will be made up and sold in Topshop in Oxford Circus!

The Border Laura Dress in fuchsia from our A/W 2011 collection

For further information, the entry form and competition terms and conditions please check out the competition on fashionistacentral.com here!

Good luck everyone!

With love, jones + jones xxx

Our Vodafone London Fashion Weekend Competition ends at midnight tonight!

Our amazing competition to win two tickets to Vodafone London Fashion Weekend ends at midnight tonight! If you aspire to be a fashion reporter + fancy a designer shopping experience at reduced prices with your friend + a free ELLE magazine, then this is the competition for you!

 

We are looking for one winner who will receive two tickets for Vodafone London Fashion Weekend, and will be reporting back to us from the A/W 2011 trend catwalk this Saturday with a 400 word report on what’s hot this season and glam photos! We will publish the report on a special blog and share on our Twitter and Facebook pages next week so the whole world can read it!

To enter please click here and fill out the online entry form with your details + your three styling tips for A/W 2011 + one sentence why you and your friend should win before midnight tonight!

Terms and conditions are available on the competition page here.

Good luck everyone!

With love, jones + jones xxx

LFW: Sheer necklines at David Koma for S/S 2012

Sheer is huge this season and stays ultra-trendy for next season too so the perfect investment dress would definitely include sheer fabric detailing! If fully sheer dresses or skirts aren’t for you then don’t rule out sheer fabrics and look to David Koma’s S/S 2012 collection, as seen yesterday at LFW, for inspiration….

 

David Koma S/S 2012

David Koma S/S 2012

David Koma S/S 2012

Sheer necklines not only tick the on-trend box but also add a glimpse of skin with subtle seductive appeal and can be used to accentuate your curves. The stunning jones + jones Nessie Dress in Liberty grey floral print combines soft black sheer fabric with a gorgeous sweetheart bodice…

The jones + jones Nessie Dress in Liberty grey floral print

The full and flirty skirt with added volume from the net-trimmed petticoat flows down from the nipped-in waist, enhancing curves and the gorgeously feminine silhouette…

The jones + jones Nessie Dress in Liberty grey floral print

Find the oh-so-pretty Nessie Dress on our website here or in our concessions in select Topshop stores now!

Catwalk photos courtesy of Vogue

S/S 2012 Tip: Yellow!

Get ahead of the trends now for S/S 2012 with bright and bold yellow! From Burberry to Victoria by Victoria Beckham to Rodarte to Preen to Vera Wang to Erdem to Julien MacDonald, there have been all shades from flashes of bright to soft pastels and detailing from printed to pleated, embellished and sheer…

Erdem S/S 2012

Burberry S/S 2012

Victoria by Victoria Beckham S/S 2012

Rodarte S/S 2012

Vera Wang S/S 2012

Thakoon S/S 2012

Preen S/S 2012

Julien MacDonald S/S 2012

Add a ray of sunshine to your wardrobe now with the stunning jones + jones Pleated Sarah Dress in lemon yellow or the oh-so-sweet jones + jones Candy Skirt in lemon yellow, which are now both in sale too!…

The jones + jones Pleated Sarah Dress in lemon yellow

The jones + jones Candy Skirt in lemon yellow

For a Citrus bright that is guaranteed to get you alot of attention, look no further than the jones + jones Pleated Lace Vivienne Dress in lemon yellow

The jones + jones Pleated Lace Vivienne Dress in lemon yellow

The jones + jones Pleated Lace Vivienne Dress in lemon yellow

Combining our cut-to-perfection best selling style with the vivid and vivacious lemon yellow, this dress is our hot recommendation for next spring!

Stand out from the crowd now!

Catwalk images courtesy of ELLE