Jones + Jones at Pure, the UKs leading Fashion trade event

The Jones + Jones Head Office team had a very productive day yesterday brainstorming wonderful competitions and ideas for the spring for you all (how exciting!) and presenting the stunning Spring/Summer 2011 collection at the Pure Fashion Exhibition to much adoration!

Unfortunately our time at Pure is drawing to a close but just to give you a little insight into our stand and a sneaky preview of some unseen new styles, here are some images for you from yesterday! Enjoy!

New styles at Pure!

A sneaky preview of the new Mac in pink with beautiful floral lining! Pink Macs are huge in Paris right now!

The Phoebe Dress in lilly print with a backdrop guessed it, lilies! The Phoebe Dress in lilly print has been selling really well in Topshop and online so hurry up and get yours today!

The directors of forward fashion quite rightly have their own directors chairs! And that's a wrap!!

The stunning new Line dress is arriving into Jones + Jones concessions in Topshop this week!

Count the trends in one show stopping dress…sheer billowing sleeves, tick…pleats, tick… lace, tick…combined with a 40s silhouette full skirt…whats not to absolutely love about the new Jones + Jones Line dress in cream or in black ! Both Chloe and Valentino championed the sheer sleeve, the pleats and the black, beige and cream colour palettes for their Spring/Summer 2011 collections and as you can see the results are feminine and floaty and the new Line dress combines those trends with a whole lot more!

The new Jones + Jones Line Dress in black

The new Jones + Jones Line Dress in cream

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